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Members can try on up to five items at once, and over time they will introduce new plans that will allow people to pay more to try more. The more trust you build with us, the more we let you try, Sehgal says. We use your shopping history. We dont ask for your social security number or do a credit check because things like your FICO score is not really relevant for uswere not going give you a $100,000 mortgage. Were letting you try $500 worth of stuff. The risk level is very different. If you think about who our customer is, they are millennials over age 26 who might not have the best credit history in the world. We care about where you shop, how much you spend, and how much you return. If you are trying stuff that looks like what you normally try, then we let you go ahead. At the end of the day the whole business is built around trust. This isnt the first foray into fashion for the Sehgal brothers. Their parents have been in retail in the UK for 40-plus years, so its in their blood.
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